I have 30 years of design experience in print and interactive media. My print work includes: corporate identity, illustration and advertising collateral in industries as diverse as transportation, medical, publishing, agricultural and entertainment. It is my belief that good design can enhance a users experience and can give a memorable shape to a brand, but without good communications, the expression of benefit and solid customer service, all the great design in the world won’t help.
I have 20 years experience in web design, site architecture and user interface design. My work includes content sites, online storefronts, live event sites, online learning, (instructor lead and video based).
I believe strongly in user-centered design and that a user-centered focus is the most direct pathway to online commercial success. I have reworked over 70 commercial sites into responsive designs both content and storefront.
I have an extensive background in brand management in the publishing industry spanning web and print as well as a thorough understanding of brand relationships, co-branding, and brand promotion.